29.04.2019

The books we've read in April.

Designing Products People Love: How Great Designers Create Successful Products 

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The author shares tips on creating online services and leads interviews with product designers.
You can find interesting actual examples of IT companies, high-quality screenshots of interfaces, and practical tips. However, there is a lot of repetition, a bit of banality.
I have to say the book is not deep, but there are useful thoughts for designers and managers.

Wild Ride: Inside Uber's Quest for World Domination

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The book describes Travis Kalanik’s entrepreneurial skills, which helped him to build relationships with investors and develop the company.
In general, it is a good case study successful company. The story is not fascinating,  it is written as a simple listing of news about Uber. I would like to know more about what principles decisions were made in the company.
Recommend it only for entrepreneurs, inspiration, and thoughts about the product you won't find in this book. 

The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

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The book shares the history of computer development and programming from Ada Lovelace (XIX century) to Larry Page and Sergey Brin (Google).
It is an informative story that broadens the mind. The book is biographical, but I managed to write out several practical tips. But, honestly, sometimes you can get bored. After reading the book, you can find out not only how the industry was developed, but also why some innovations succeeded, while others did not.

The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

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The history of the Airbnb. From the renting of a bedroom to the world leader in the field of short-term rental housing.
We all will agree that it is a fascinating story with pleasant founders. In contrast to the book about Uber, you can find here a lot of examples of many solutions. But part of the book is given to the tourism industry in general, not just Airbnb.
In conclusion, I would say it is a good business story with sensible advice.


And the gem...
The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

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Clayton Christensen, a professor at Harvard Business School, co-founder of several large companies and one of the most influential business thinkers. 
This book is unique by a good style and vivid examples, thanks to which complex topics become understandable even to people far from economics and politics. The relative disadvantage of the book is that it is not an in-depth analysis of the problem, but a cursory review. Many of the authors' thoughts, in particular about corruption, may also seem controversial to people. Nevertheless, despite this, the book provides plenty of food for thought.
What should think those who are interested in the ideas of the book?
  • Why many initiatives in the field of assistance to the poor have not succeeded.
  • The role of innovation in the process of increasing the welfare of society.
  • What potential opportunities exist in the non-consumer market.
  • Why innovations of attraction turn out to be more efficient than innovations of pushing in.
  • The fact that innovations that create new markets should precede the creation of public and state institutions.
With Love, 
Eridamis



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